With over 300 million members, LinkedIn is the largest, most popular business networking site. Understanding the features, tools and applications of the site and developing a speciﬁc, consistent strategy will enable individuals and organisations to get the most out of professional networking.
Professionals, managers and business leaders are using LinkedIn to exhibit thought leadership, promote their product portfolios, conduct market research and win new business. So how do you go about winning over new clients and accounts in these cut-throat market conditions?
LinkedIn today arms you with a number of strategies that enable you to quantitatively qualify your target demographics and discern networking patterns before you jump in and aggressively chase your prospects.
Reaching out to potential clients is simplified with features like Portfolio Outreach and InMail. Participating in meaningful discussions in LinkedIn Groups and presenting a compelling Company Page on LinkedIn further help you boost conversions.
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