Bringing targeted unique visitors to Vikram Solar website
Vikram Solar is a renowned MNC which specialises in manufacturing PV solar modules. They own one of the most technologically advanced solar PV module manufacturing facilities in India, and have a global presence across Germany, United States, and Kenya. Vikram Solar wanted to attract more highly targeted unique visitors to their website through Google. To this end, a set of relevant keywords were selected which would provide optimal results on optimization.
How we did it
Within the first 16 months of the project, 93.33% of the 25 keywords were placed within the first 10 ranks on the search result pages of not just Google, but also Bing and Yahoo. The key phrase "multicrystalline modules" ranked #1 in Google search results. It was previously not even in the top 200. We achieved these results using various on-page and off-page SEO techniques, including link building through eBook marketing, press releases, blog commenting, social media marketing, and directory submissions.
What we achieved
During the project, the number of unique visitors to the Vikram Solar website increased by 14.33%. The bounce rate also decreased by 7.67%.
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