Client Name	Client Domain	Client Location
Green Lion Digital	Digital Marketing Business Consulting	Wyckoff New Jersey (US)

Project Overview:

To establish Green Lion Digital, a premiere digital marketing and business consulting agency, in social media circles and establish their position as key opinion leaders.

The Mission:

While the client was already present in social media, Pi’s mission was to reinvigorate their presence and create a social buzz around them in multiple platforms.To this end, Pi was to:-

• Regularly update Green Lion Digital’s Facebook, Twitter, and LinkedIn profiles
• Monitor conversations and interact with fans and followers
• Increase traffic to both their social media profiles as well as their website
• Create marketing content to increase traffic flow to the website
• Regularly update the client’s blog and popularize the same in social media
• Increase awareness about the client’s products and services
• Increase brand recognition via social media efforts

Action Taken:

After going through the client’s requirements, Pi began an intensive social media campaign on all the major social media platforms. Activities included targeting potential customers based on interest and location, engaging the audience with informative and entertaining industry-related posts and polls, and commenting on YouTube videos pertaining to digital marketing.

Pi’s content marketing strategies included creation of fresh and informative blogs as well as creation and submission of articles and press releases to multiple article directories and websites to increase both brand visibility as well as search-engine rankings. Regular blog posts on topics like online marketing, branding, and advertising were created and then promoted through multiple social media accounts.

The Verdict:

As a result of Pi’s extensive social media efforts, Green Lion Digital was able to greatly increase their brand awareness and reach in the social web. This can be evidenced by the increase in their fans and followers in the two dominant social media platforms, Facebook and Twitter, during the duration of the campaign.

• The number of Facebook fans increased from 302 at the start of the campaign to 1148 when the campaign ended.
• The number of Twitter followers increased from 161 at the start of the campaign to 5935 at the end of the campaign.

	Beginning of Campaign	End of Campaign
Twitter Followers	4	2642
Facebook Fans	12	169