Effective Search Analysis is the engine that drives powerful search engine marketing (SEM) initiatives. Search analytics—the aggregation and analysis of search engine statistics—helps you understand and improve your performance on search engines like Google and Bing. It improves ROI by tracking and analyzing your SEO, PPC, content and social marketing campaigns using sophisticated analysis tools like Google Analytics, Piwik, Adobe Analytics and other leading analytics services.

Pi's Search Analytics offerings include:

  1. Search volume trends and analysis
  2. Search result and advertising history analysis
  3. Reverse searching (analyzing websites for keywords)
  4. Keyword monitoring and website comparisons
  5. Affiliate marketing and ad-spend statistics
  6. Multivariate ad testing

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